Kickstart Entertainment was an active partner to launch Live Love Laugh Foundation for actress Deepika Padukone. The launch was held at the St. Regis Hotel on Oct 10,2015 World Mental Health Day and saw 145 people attend. The event saw support from several quarters. Business woman Nita Ambani; Director, producer, and screenwriter Kiran Rao; writer Shobaa De, producer and director Gauri Shinde, fashion designer and politician Shaina NC, Vidhu Vinod Chopra and wife Anupama, veteran actor Mohan Agashe, Chief Minister of Maharashtra Devendra Fadnavis, Shiv Sena’s Yuva Sena head Aditya Thackeray, Colors CEO Raj Nayak, Lyricist Prasoon Joshi, and Editor in Chief of India TV Rajat Sharma all showed up at the launch.